Prof. Sudhir Venkatesh talks about his book “Gang Leader for a Day”:
Archive for March 29th, 2010
VIDEO: Gang Leader for a Day: Sudhir Venkatesh
Monday, March 29th, 2010The 2009 TIME 100: Martin Lindstrom Portrait
Monday, March 29th, 2010You know the old saw about half our advertising being wasted but we don’t know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of the book Buyology, who took a brave leap into neuroscience to figure out why we buy — or don’t. Using functional MRI and other brain-scanning techniques, he went beyond the flimflam of the Mad Men and measured the minds of more than 2,000 consumers, all observed under the influence of marketing.
VIDEO: Phil Winters (Peppers & Rogers Group) über Customer Experience Management
Monday, March 29th, 2010Phil Winters ist Dozent und lehrt an zahlreichen Fachschulen und Universitäten weltweit. Er ist Autor und Vordenker zum Thema “Customer Intelligence” und als hochkarätiger Referent anerkannt, der sein Publikum begeistert und aktiv in die Präsentation einbindet.
Phil Winters (Peppers & Rogers Group) über Customer Experience Management:
