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“Zerstöre Deine Marke” – Martin Lindstrom suchte den “Kaufknopf” im Gehirn.

andersindset — Wed, 15 Sep 2010 12:32:36 +0000

In diesem Artikel zeigt der Bestseller-Autor von “Buyology” Martin Lindstrom auf, warum wir kaufen und was wir kaufen. Haben wir alle einen Kaufknopf im Hirn? Lindstrom erklärt, warum Firmenlogos überschätzt werden, Sex nur selten den Verkauf ankurbelt und Product-Placement der Marke sogar schaden kann. Zum Artikel…

The 2009 TIME 100: Martin Lindstrom Portrait

admin — Mon, 29 Mar 2010 06:39:30 +0000

You know the old saw about half our advertising being wasted but we don’t know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of the book Buyology, who took a brave leap into neuroscience to figure out why we buy — or don’t. Using functional MRI and other brain-scanning techniques, he went beyond the flimflam of the Mad Men and measured the minds of more than 2,000 consumers, all observed under the influence of marketing.

VIDEO Kevin Roberts interview on FOX BUSINESS – Opening Bell

andersindset — Fri, 16 Oct 2009 11:04:43 +0000

Exclusive Interview with CEO Worldwide of Saatchi & Saatchi, Kevin Roberts, on changes in advertising and the challenges for brand managers in 2010.
The Fox-interview with Kevin, who will be Keynote-Speaker at our Marketing & Innovation Forum Europe in Munich on 1st and 2nd December, was taken in the Radio City Music Hall in New York during a 5.000 people gathering, where Kevin participated as main speaker together with William Jefferson Clinton and George Lucas.

WATCH THE WHOLE INTERVIEW HERE..