evoworkx live - evolving leadership // live blog » Advertising http://blog.evoworkx-live.com Manager Meeting Europe, Marketing & Innovation Forum Europe. Executive education at its best. Tue, 10 Aug 2010 09:14:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The 2009 TIME 100: Martin Lindstrom Portrait http://blog.evoworkx-live.com/2010/03/the-2009-time-100-martin-lindstrom-portrait/ http://blog.evoworkx-live.com/2010/03/the-2009-time-100-martin-lindstrom-portrait/#comments Mon, 29 Mar 2010 06:39:30 +0000 admin http://blog.evoworkx-live.com/?p=549 You know the old saw about half our advertising being wasted but we don’t know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of the book Buyology, who took a brave leap into neuroscience to figure out why we buy — or don’t. Using functional MRI and other brain-scanning techniques, he went beyond the flimflam of the Mad Men and measured the minds of more than 2,000 consumers, all observed under the influence of marketing.

]]> http://blog.evoworkx-live.com/2010/03/the-2009-time-100-martin-lindstrom-portrait/feed/ 0 VIDEO Kevin Roberts interview on FOX BUSINESS – Opening Bell http://blog.evoworkx-live.com/2009/10/video-kevin-roberts-interview-on-fox-business-opening-bell/ http://blog.evoworkx-live.com/2009/10/video-kevin-roberts-interview-on-fox-business-opening-bell/#comments Fri, 16 Oct 2009 11:04:43 +0000 andersindset http://blog.mifeurope.com/?p=431 Exclusive Interview with CEO Worldwide of Saatchi & Saatchi, Kevin Roberts, on changes in advertising and the challenges for brand managers in 2010.
The Fox-interview with  Kevin, who will be Keynote-Speaker at our Marketing & Innovation Forum Europe in Munich on 1st and 2nd December, was taken in the Radio City Music Hall in New York during a 5.000 people gathering, where  Kevin participated as main speaker together with William Jefferson Clinton and George Lucas.

WATCH THE WHOLE INTERVIEW HERE..

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