All day, every day, we’re surrounded by sound. But did you know that some sounds have a remarkable influence on our brain – and even our shopping behaviour?
Following the release of the ground-breaking book Buyology, keynote-speaker at the Marketing & Innovation Forum Europe 2011, Martin Lindstrom and his New York based team at Buyology Inc., in partnership with global audio identity experts Elias Arts, have used the most advanced neuroscience equipment to test 50 carefully selected sounds, in order to explore how we’re affected by all what we hear every day.
