evoworkx live - evolving leadership // live blog » Authentic http://blog.evoworkx-live.com Manager Meeting Europe, Marketing & Innovation Forum Europe. Executive education at its best. Thu, 26 Jan 2012 10:37:28 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 "In times like these, the best bet is winning ugly" – Kevin Roberts im Interview mit Advertising Age http://blog.evoworkx-live.com/2009/06/in-times-like-these-the-best-bet-is-winning-ugly/ http://blog.evoworkx-live.com/2009/06/in-times-like-these-the-best-bet-is-winning-ugly/#comments Thu, 18 Jun 2009 06:37:17 +0000 mifeurope http://www.mifeurope.com/blog/?p=55 Winning Ugly is about winning today, tomorrow, next week, next month, next year. It’s about being authentic, transparent, passionate and stripped down to the essentials – winning naked, if you like. As I say, ugly!” Lovemarks Creator Kevin Roberts, Global CEO, Saatchi & Saatchi Worldwide says to “quit playing nice and find some guts”.

Link: Interview Kevin Roberts

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