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Relationship Marketing 3.0: Marketing’s New Ecosystem, WHITEPAPER by DON PEPPERS

admin — Mon, 26 Oct 2009 15:54:11 +0000

This new complimentary whitepaper by Peppers & Rogers Group and Digital Cement (a wholly owned subsidiary of Pitney Bowes Inc.) discusses how marketers can thrive in a new marketing ecosystem, where power has shifted from companies to consumers. Learn about how social media and mobile connectivity are reshaping marketing, and how to manage the risks and opportunities of emerging communications channels.
This paper also covers findings of the “Relationship Marketing 3.0” survey, conducted among senior level 1to1 Media subscribers. The survey explores marketers current customer relationship marketing practices and challenges.

Download WHITEPAPER at 1to1media

Kostenloser LIVE-WEBCAST mit Marketing-Guru DON PEPPERS

andersindset — Wed, 14 Oct 2009 06:27:23 +0000

DEN KUNDEN IM MITTELPUNKT
WHEN THE GOING GETS THOUGH… THE THOUGH FOCUS ON CUSTOMERS

Seit inzwischen fast zwei Jahrzehnten ist Don Peppers als einer der führenden Managementdenker und Kundenexperten bekannt, als Bestseller-Autor und Mitbegründer der Peppers & Rogers Group, die „World’s leading customer-focused management consulting firm“, laut The Econmist. The Chartered Institute for Marketing führte Don in ihrer Eröffnungsliste als „einen der 50 einflussreichsten Denker in Marketing und Management heute” auf. Von Accenture’s Institute for Strategic Change wurde er unter die „Top 100 Business Intellectuals” gelistet, während das Business 2.0 Magazine Don Peppers den „führenden Management-Guru unserer Zeit” genannt hat.

Wann: 05.11 – 17.00 Uhr – 18.00 Uhr

JETZT HIER KOSTENLOS ANMELDEN..

"Der beste Weg zum Kunden" – Interview mit Don Peppers und Prof. Dr. Hermann Simon

andersindset — Mon, 12 Oct 2009 08:53:23 +0000

Die Zeitschrift “acquisa”, die in diesen Tagen ihr 20-jähriges Bestehen feiert, hat ihre aktuelle Jubiläumsausgabe dem Thema “Der beste Weg zum Kunden” gewidmet. Die Fachzeitzeitschrift für Marketing und Vertrieb zeigt auf über 100 Seiten, wie sich Marketing und Vertrieb in den vergangenen zwei Dekaden verändert haben. Alle relevanten Disziplinen – von Customer Relationship Management, Direktmarketing, Vertriebssteuerung über Telemarketing, Messe & Events bis hin zu Online-Marketing – werden umfassend analysiert.

Weiter zur Meldung von Aquisa

The Value of Individual Customers – Research Report Peppers&Rogers Group – Don Peppers

andersindset — Tue, 29 Sep 2009 15:14:11 +0000

Measuring, Managing, and Monetizing a Company’s Most Precious Assets
Many business leaders today recognize that customer-centric business strategies are a more sustainable approach to achieving a long-term competitive advantage than a focus on product innovation or operational excellence. Not surprisingly, enhancing customer relationships is a top priority for many companies today.

Central to this strategic positioning is the concept that customers are assets and—like any other corporate asset—can serve as an avenue to increased profitability if their value is properly measured, managed, and monetized. For example, understanding the value of individual customers allows a company to refine its acquisition tactics, thus securing new customers who are most likely to become highly profitable over time; to focus investments among existing customers, in order to realize their full growth potential; and to maximize the retention of its most valuable customers.

Despite widespread acknowledgement among academics and practitioners that a strategy built on customer value spurs business success,6 companies still struggle with the measurement, management, and monetization of customer value. The numerous challenges include:
• Transitioning to a strategy built on customer centricity
• Creating an organizational culture that recognizes the importance of the customer
• Orienting organizational functions to work in concert to implement a customer strategy
• Modifying internal processes to support the delivery of excellent customer experiences
• Aligning marketing expenditures against select customers to maximize value
• Collecting customer data at the individual level
• Modeling the future value of individual customers

read the Report: 09 – Customer Value – Measuring Managing and Monetizing

Don Peppers Discusses Connectivity, Engagement and the Power of Positivity

andersindset — Sun, 20 Sep 2009 09:19:00 +0000

Management guru Don Peppers discusses the role of engagement – both internally and externally“. In a world where the lowliest employees can leap corporate hierarchies with a single click,” says Don Peppers of Peppers & Rogers Group, “not only are organizational charts flattened, but corporate culture is transformed into your most reliable competitive advantage.”

Don Peppers Discusses Connectivity, Engagement and the Power of Positivity in the magazine motivationstrategy

read the article : http://www.motivationstrategies.com/article2299#

Privacy Dies as Distance Between Generations Grows – by Don Peppers

mifeurope — Fri, 04 Sep 2009 09:41:39 +0000

“It’s no secret that the pace of change is accelerating. The more innovations we create, the faster the next ones will come. And we’re now even innovating the process of innovation itself, with companies doing “experiments” with small subsets of customers to test new ideas and bring things to market so much faster. Cycle times are accelerating, inventions get to market faster, and life continues to speed up…”

We all see that we move old bounderies of privacy, and espcially in the younger generation the inhibtion threshold for “opening your life” is lowered. We live in a transparent world and Don Peppers points out current trends on the increasing gap between the generations and the changes we are seeing in his latest article.

To read the article Visite Peppers & Rogers Group here..

"Six Steps to Recovering Lost Trust" – facetoface – Don Peppers and Martha Rogers

mifeurope — Thu, 27 Aug 2009 15:46:48 +0000

The situation facing most financial services firms is a lesson to all companies on customer trust. Here are 6 Steps on regaining lost trust published in 1to1 Magazine.

read the article: 09 f2f_Fall – 6 Steps to Recovering Lost Trust

Marketing & Innovation Forum Europe kooperiert mit XING

andersindset — Tue, 25 Aug 2009 11:16:13 +0000

Pressemitteilung: Das Marketing & Innovation Forum Europe (http://www.mifeurope.com/)
kooperiert mit dem führenden europäischen Business-Network XING. In München trifft sich am
1. und 2. Dezember diesen Jahres die Marketing- und Sales-Community zum „Marketing &
Innovation Forum Europe 2009“, zu dem der Veranstalter evoworkx live die führenden Experten
und Visionäre mit über 500 Entscheidern aus Deutschland und Mitteleuropa zusammenbringt.
Im Westin Grand Munich Arabellapark erhalten die Teilnehmer an zwei Tagen Inspirationen und
Lösungsansätze für nachhaltigen Erfolg auf der Absatzseite. Zu den hochkarätigen Rednern
zählen Kevin Roberts, CEO von Saatchi & Saatchi Worldwide, Prof. Hermann Simon, Bestseller-
Autor und Kolumnist im Manager Magazin sowie Dr. Stefan Groß-Selbeck, Vorstandsvorsitzender
der XING AG…

Links zum Thema: Marketing & Innovation Forum Europe kooperiert mit XING PI

"Keep calm and carry on Marketing" – ein Beitrag vom Chartered Institute of Marketing u.a. mit Don Peppers

mifeurope — Tue, 23 Jun 2009 10:48:27 +0000

„Finding a differentiator is about thinking from the customer’s point of view” – Don Peppers contributed to the latest white paper from “The Chartered Institute of Marketing”, explaining how persuading your customers to pay less can be a positive marketing action.

Links: Keep calm and carry on Marketing