Exclusive Interview with CEO Worldwide of Saatchi & Saatchi, Kevin Roberts, on changes in advertising and the challenges for brand managers in 2010.
The Fox-interview with Kevin, who will be Keynote-Speaker at our Marketing & Innovation Forum Europe in Munich on 1st and 2nd December, was taken in the Radio City Music Hall in New York during a 5.000 people gathering, where Kevin participated as main speaker together with William Jefferson Clinton and George Lucas.
VIDEO Kevin Roberts interview on FOX BUSINESS – Opening Bell
Friday, October 16th, 2009Saatchi & Saatchi boss who touches down in Cumbria – Kevin Roberts in Cumberland News
Wednesday, October 14th, 2009A toothy grin, a welcoming hand on the shoulder and a “How y’ doing, mate?” Kevin Roberts: chief executive officer of Saatchi & Saatchi, part-time resident of Cumbria, legendary destroyer of vending machines. Legendary if your trade is advertising, where Kevin Roberts is arguably the biggest brand in the business. The man who revels in his maverick reputation heads one of the world’s most successful ad agencies, leading a team of 6,000 people in 86 countries.
VIDEO: Honorary degree for Saatchi & Saatchi CEO Kevin Roberts
Thursday, September 10th, 2009Kevin Roberts, head of the global advertising agency Saatchi & Saatchi, was awarded the honorary degree of Doctor of Laws, at a colourful ceremony at Lancaster University on 16 July. Another remarkable Roberts-Speech worth watching.
Privacy Dies as Distance Between Generations Grows – by Don Peppers
Friday, September 4th, 2009“It’s no secret that the pace of change is accelerating. The more innovations we create, the faster the next ones will come. And we’re now even innovating the process of innovation itself, with companies doing “experiments” with small subsets of customers to test new ideas and bring things to market so much faster. Cycle times are accelerating, inventions get to market faster, and life continues to speed up…”
We all see that we move old bounderies of privacy, and espcially in the younger generation the inhibtion threshold for “opening your life” is lowered. We live in a transparent world and Don Peppers points out current trends on the increasing gap between the generations and the changes we are seeing in his latest article.