Widerstand gegen Innovationen ist keine Ausnahme, sondern der Normalfall. Wer dennoch erfolgreich sein will, muss mit Feindschaften leben können – und mit Einsamkeit.
Kampf gegen die Mehrheit – Prof. Hermann Simon in Financial Times Deutschland
Tuesday, September 29th, 2009VIDEO: Honorary degree for Saatchi & Saatchi CEO Kevin Roberts
Thursday, September 10th, 2009Kevin Roberts, head of the global advertising agency Saatchi & Saatchi, was awarded the honorary degree of Doctor of Laws, at a colourful ceremony at Lancaster University on 16 July. Another remarkable Roberts-Speech worth watching.
Privacy Dies as Distance Between Generations Grows – by Don Peppers
Friday, September 4th, 2009“It’s no secret that the pace of change is accelerating. The more innovations we create, the faster the next ones will come. And we’re now even innovating the process of innovation itself, with companies doing “experiments” with small subsets of customers to test new ideas and bring things to market so much faster. Cycle times are accelerating, inventions get to market faster, and life continues to speed up…”
We all see that we move old bounderies of privacy, and espcially in the younger generation the inhibtion threshold for “opening your life” is lowered. We live in a transparent world and Don Peppers points out current trends on the increasing gap between the generations and the changes we are seeing in his latest article.
Kevin Roberts – Fast Friday
Friday, August 14th, 2009Kevin Roberts speaks about “Winning Ugly“, controlling the controllables and about measured risk. The Saatchi & Saatchi CEO talks about Lovemarks and the impact of Social Media.
He also talks about Global Retail and how to improve the life of the costumers and how to handle Retail and Sustainability. It is always exciting to hear Roberts talk about brands and his views on innovation and leadership.
"Europa ist frustriert – Wann geht’s weiter, wie geht’s weiter?" Pressemitteilung evoworkx live
Tuesday, June 23rd, 2009Lösungsansätze für Manager auf dem Marketing & Innovation Forum Europe 2009
„Deutsche Unternehmen sind spitze. Weltspitze!“ – Prof. Hermann Simon hat 33 Sofortmaßnahmen gegen die Krise im Gepäck, Kevin Roberts redet von hässlich Siegen – auch unschöne Siege müssen genossen werden und zieht provokativ die Parallele zum deutschen Fußball. Beide werden am Forum als Keynote-Speaker dabei sein.
Links zum Thema: DPA Artikel zum Marketing & Innovation Forum 2009
"Keep calm and carry on Marketing" – ein Beitrag vom Chartered Institute of Marketing u.a. mit Don Peppers
Tuesday, June 23rd, 2009„Finding a differentiator is about thinking from the customer’s point of view” – Don Peppers contributed to the latest white paper from “The Chartered Institute of Marketing”, explaining how persuading your customers to pay less can be a positive marketing action.