Exclusive Interview with CEO Worldwide of Saatchi & Saatchi, Kevin Roberts, on changes in advertising and the challenges for brand managers in 2010.
The Fox-interview with Kevin, who will be Keynote-Speaker at our Marketing & Innovation Forum Europe in Munich on 1st and 2nd December, was taken in the Radio City Music Hall in New York during a 5.000 people gathering, where Kevin participated as main speaker together with William Jefferson Clinton and George Lucas.
VIDEO Kevin Roberts interview on FOX BUSINESS – Opening Bell
Friday, October 16th, 2009Kevin Roberts – Fast Friday
Friday, August 14th, 2009Kevin Roberts speaks about “Winning Ugly“, controlling the controllables and about measured risk. The Saatchi & Saatchi CEO talks about Lovemarks and the impact of Social Media.
He also talks about Global Retail and how to improve the life of the costumers and how to handle Retail and Sustainability. It is always exciting to hear Roberts talk about brands and his views on innovation and leadership.
"Es ist nicht schön, aber wir werden siegen" – Interview mit Kevin Roberts in The Independent
Friday, July 10th, 2009Kevin Roberts, CEO von Saatchi & Saatchi Worldwide und Speaker beim Marketing & Innovation Forum im Dezember in München, spricht im Interview mit “the independent” darüber, warum die Prognosen, dass der schlimmste Moment bereits überstanden ist, auf keinem Fundament basieren. Außerdem zeigt er auf, weshalb sein Erfolgrsrezept jetzt “Winning Ugly” ist, wer Erfolg haben wird und in welchem Punkt sich seine Heimat Neuseeland verbessern muss.
http://www.saatchikevin.com/download/pdf/1176_nz-independent_june09.pdf
"In times like these, the best bet is winning ugly" – Kevin Roberts im Interview mit Advertising Age
Thursday, June 18th, 2009Winning Ugly is about winning today, tomorrow, next week, next month, next year. It’s about being authentic, transparent, passionate and stripped down to the essentials – winning naked, if you like. As I say, ugly!” Lovemarks Creator Kevin Roberts, Global CEO, Saatchi & Saatchi Worldwide says to “quit playing nice and find some guts”.
Link: Interview Kevin Roberts
